Germany is Amazon’s second strongest market, after the United States. They will be opening up a retail store sometime in the next year. Ralf Kleber is in charge of Amazon Germany said “The fact is that we know that customers shop offline and that they like variety,” adding that he declined to give concrete details or a timetable.
Ralf also mentioned that he wants to push shopping via Alexa voice-controlled devices, noting that it was selling its Echo Dot device at a low price to encourage widespread adoption.
It is very likely that Amazon will likely open up a bookstore in Germany, where it can sell all of their Kindle e-readers and Alexa products under one roof. People can play with the devices, before they buy them. Right now the only way you can buy Alexa products, is via the Amazon.de website.
Amazon already operates stores in the United States and Britain, including the Whole Foods grocery chain and checkout-free Amazon Go food stores. Amazon also announced plans to launch a new supermarket brand in the U.S.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.