The news was better for BlackBerry during their Q2 fiscal 2015 earnings call than it has been in a while, with CEO John Chen announcing that their popular BBM can now boast over 91 million active users. Of course, BBM still trails a long way behind the current instant messaging leader, WhatsApp –a service, owned by Facebook, with over 600 million active users (while hoping for enough growth to bring that number closer to the 2-3 billion mark).
With the most recent estimates falling around he 85 million mark, the 6 million user increase came as a surprise –likely due in large part to the recent launch of the messaging app on the Windows Phone platform (not to mention an update this month to fully support iOS 8 on Apple smartphones and tablets).
Some may wonder why BBM is lagging so far being WhatsApp, considering it was available first. Chances are good that a huge contributing factor was the delay in bringing the app cross-platform. It is also likely that there were a lot of holdouts as BlackBerry has suffered from a terribly uncertain future.
For those looking to install a go-to messaging app, BBM is a solid choice, with a feature list that includes: secure PIN-based messaging (users connect using a unique PIN code, and not by sharing an email address or telephone number), free voice calling between contacts, sharing of documents (including photos, files, and voice notes), allow contacts to view your geographic location, group chat, and more!
Fortunately for BlackBerry, things are looking more promising –the first production run of their new Passport smartphone, released this past week, has already sold out.
Jillian Koskie is an experienced software developer, content writer, project manager and usability design expert. With over 17 years in these roles, Jillian has enjoyed applying her skill-set to assist clients and users across a wide variety of sectors including: legal, health, and financial services. Combining these professional opportunities with a love of technology, Jillian is pleased to contribute articles, opinions, and advice to numerous news outlets, websites, and publications.