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Meaning of Free Apps Changing in Europe

July 18, 2014 By Jillian Koskie Leave a Comment

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Every person with a smartphone or tablet has experienced the frustration of a free (but not so free) app; you download it, you install it, you go to run it… and find that it’s so bogged down with ads and purchase options that it’s nearly impossible to use. In North America, many classify these apps as being Freemium. Beginning in September, Google has reached an agreement with the European Union that indicates no title offering in-app purchases (IAP) can be labeled as free.

The approach Google will take involves a change to the way app pricing is listed. Once implemented, a title will not be designated as free unless it also carries no IAP.

While it is easy to understand the motivation behind these changes, the main catalyst appears to be parents whose children have unwittingly racked up serious charges by downloading game add-ons. What isn’t being considered is that no price listing is a replacement for supervision and education: any child capable of entering payment information (even by way of just knowing the password) will download any app they want, regardless of the way a price is listed.

Apple has also been tapped to make these changes, but the company has yet to commit to anything specific, indicating they have no “concrete and immediate solutions”.

Jillian Koskie (437 Posts)

Jillian Koskie is an experienced software developer, content writer, project manager and usability design expert. With over 17 years in these roles, Jillian has enjoyed applying her skill-set to assist clients and users across a wide variety of sectors including: legal, health, and financial services. Combining these professional opportunities with a love of technology, Jillian is pleased to contribute articles, opinions, and advice to numerous news outlets, websites, and publications.

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News Items of Interest

  • Google to Pay Back $19M for App Purchases by KidsGoogle to Pay Back $19M for App Purchases by Kids
  • Google Adding Transparency to In-App Purchase PricesGoogle Adding Transparency to In-App Purchase Prices
  • Google Amends App Store Policy to Regulate QualityGoogle Amends App Store Policy to Regulate Quality
  • Google Play Store May Offer Trials for Apps and GamesGoogle Play Store May Offer Trials for Apps and Games
  • Freemium Apps Prove Beneficial For Google, Apple App StoresFreemium Apps Prove Beneficial For Google, Apple App Stores
  • Study: Smartphone Users Aren’t Downloading AppsStudy: Smartphone Users Aren’t Downloading Apps

Filed Under: Android News

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