There is no denying that the Apple line of tablets is the most successful. A new report surveyed 7,500 teens and asked them about what phones and tablets they have or plan to buy.
61% of teens now own an iPhone, compared to 55% from a survey conducted in October 2013 and 40% in the fall of 2012. When it comes to tablets, 60% of teens own one, up from 56% in the fall. When it comes to iPad tablet ownership group 66% of teens have one, 55% full-sized, 11% iPad mini. 18% percent of teens who don’t own a tablet expect to buy one in the next sixth months and of those prospective buyers, 66% plan to choose an iPad.
Last summer Samsung ran a campaign of advertisements that portrayed Apple users as being uncool. The plan seems to have backfired as iPads and iPhones are still the most popular out there.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.