Amazon has opened up its Amazon Coins for use outside of the Kindle Fire tablet range. Amazon’s virtual currency will now be compatible with other Android smartphones and tablet devices. However, the coins can only be used to make purchases from the Android App Store. Further, this is valid only for the countries where Amazon has launched the virtual currency, which includes the US, UK, and Germany.
This virtual currency launched last year in the US, and was later expanded to the UK and Germany. The online retail giant encouraged Kindle Fire tablet users to make their purchases using the Amazon coins, throwing in various incentives in the process. For instance, every Kindle Fire purchase came bundled with 500 coins free, which otherwise will cost $5. Further, purchases made using Amazon coins incur a discount of 10 percent. Users also get to earn the coins when downloading some specific apps or after having reached a particular level in some games.
Amazon introduced Amazon coins as alters the buyer’s mindset; they are led to believe they are spending virtual currency and not real dollars. Also, with the coins sold in batches of 500 for $5 or 1,000 for $10, users can feel like they are getting a lot of the virtual currency to play with for little actual money. The aim has been to make users to spend more by simplifying the buying process. Unleashing the currency on the entire Android family of smartphone and tablet devices is no doubt a step in the right direction in achieving much higher levels of transactions.