Many companies are abandoning tablets or have severely scaled back in the number of products they release on a yearly basis. Smartphones are increasingly becoming larger and this has resulted in many players losing money. The only two vendors that have saw any type of growth are Amazon and Apple.
The IDC has just issued a new report that looks at the Q2 2019 worldwide tablet shipments and also published new data on how it compares with 2018 and also their market share. They have proclaimed that the global tablet market saw a decline in shipments for the second quarter of 32.2 million units, resulting in an overall market decline of 5.0% year-on-year from 33.9 million units in 2018.
For Apple specifically, it shifted from 11.6 million units in Q2 2018 to 12.3 million in Q2 2019, representing a year-on-year growth of 6.1%. Compared with the rest of the market and taking into account the overall decline, Apple’s market share also grew from 34.1% for the period in 2018 to 38.1% in Q2 2019, gaining 4% of the market.
Samsung, Huawei and Lenovo all saw negative year on year sales. Samsung’s second-place market share of 15.2% increased, despite seeing shipments decline 3.1% year-on-year to 4.9 million units, most likely due to the rest of the market also seeing declines. Huawei saw its market share drop from 10.5% to 10.3% with shipments down 6.5% to 3.3 million units, while fifth-place Lenovo’s 5.8% share was due to a 25.9% year-on-year shipment drop to 7.5 million units. Amazon shipped the fewest tablets and their overall market share pales in comparison to all of the other companies involved in this space, but they did ship out 2.4 million Fire tablets and saw a staggering growth of 46%. Their market share has increased from 4.8% to 7.4%
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.