Amazon Tablet Projected Sales Figures Slashed

Preliminary sales projections of the Amazon Android tablet due out next month were initially 4 million units in 2011. Today in a note to investors, Barclays analyst Anthony DiClement proclaimed that Amazon will only sell around 2 million units.

Many research companies have been throwing around some outlandish sales projections on how well the Amazon tablet will do in the current retail climate. Forrestar Research claimed a little awhile ago that the company should sell 5 million by the end of the year.

Reports from earlier on in the month agreed that the new Amazon Kindle Tablet will come out in November at the latest. This does not leave much room for massive sales, even with the holiday season quickly approaching.

The tablet should do well with the aggressive price of $250 vs the iPad $499. Amazon is planning a massive ecosystem which should entice many existing Kindle users to upgrade to the tablet and attract new buyers. Amazon is planning a slew of new changes to promote the new tablet. They are revising their website to be more tablet friendly. They are currently in talks for a ebook subscription plan, similar to Netflix with an annual fee, and mentioned yesterday they are in talks to offer magazine subscriptions.

via BGR

Michael Kozlowski (7737 Posts)

Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about electronic readers and technology for the last four years. His articles have been picked up by major and local news sources and websites such as the Huffington Post, CNET and more. Michael frequently travels to international events such as IFA, Computex, CES, Book Expo and a myriad of others. If you have any questions about any of his articles, please send Michael Kozlowski an email to michael@goodereader.com