AMD has set its eyes on the booming tablet segment saying tablet PCs are more likely to be seen with AMD chips onboard than smartphones. However, the company will only be in a position to enter the tablet segment from next year onwards, by which time it hopes to have several chips in its arsenal that have extremely low power requirements. Extended battery life is one of the key requirements that can determine the success and failure of a tablet and we’re pleased that AMD is taking serious note of the fact.
“We have no intention of entering the smartphone space at this point of time,” said AMD interim chief executive officer Thomas Seifert at the the Goldman Sachs Internet and Technology Conference. “We are not in the process of developing [a] baseband [chip] and this is a clear statement. There are enough players in the is market that have a hard time earning money.”
However, Seifert also pointed out there are already a few tablet manufacturers who are coming forward with tablets based on the current gen AMD chips, instead of waiting for over a year until they have come up with their next generation of APUs.
“So we see that there are parts of this form factor that move in our direction,” Seifert said before further adding: “And we were really happy to see the Acer just in the beginning of the month launched the first Windows based tablet based on our low power Bobcat architecture. So we see that there are usage scenarios in this tablet segment that move towards our capability. At the same time, we are continuing to work hard on reducing our power consumption for our products in the low power segment and the same time being able to deliver and continue to deliver cutting edge graphics capability. So especially with the products–with the second generation APU products that are on the roadmap for next year, we feel confident that we can also address a significant amount of those form factors out in the tablet space.”