Android tablets are out on top, beating Apple for the first time ever and by a comprehensive margin. Figures revealed by analysts Gartner show that Apple has had a 36 percent share of the tablet market in 2013, almost half that of the 62 percent share that Android has had for the same period. Android accounted for 121 million tablet sales in 2013, compared to 70 million iPads sold. In all, 195 million tablet devices were sold in 2013.
For Apple, the results were in spite of registering a growth over its 2012 sales where 61 million iPads were sold. That number translated to a 53 percent share of the tablet market. For the same period, Android accounted for 46 percent share of the tablet market, or 53 million tablets.
Apple can still take consolation from the fact that the iPad continues to be the single largest tablet brand, outselling others by a comfortable margin. Samsung came in second, having sold 37 million tablets to equal a 19 percent market share, a huge improvement over the 7 percent market it had in 2012. Asus made up the third slot, having sold more than 11 million tablets, which comes to 5.6 percent share. Surprisingly, Amazon, who started the affordable tablet race, managed to sell just about 9 million tablets in 2013. Its market share dropped to 4.8 percent from 6.6 percent in 2012, making it the only manufacturer among the top 5 to record negative growth rate.
As for reasons behind the rise of the Android tablet, it is the emergence of low cost entry level tablet options that appears to have done the trick. For the first time, consumers had a lot of affordable tablet devices to choose from. Fortunately for them, these tablets offered decent specs in spite of the relatively cheap price tag. In contrast, the iPad caters to the premium segment that makes it within the reach of a distinct class of consumers. However, the challenge before Android is to ensure the huge user base who has invested in an Android tablet gets to have an endearing user experience so that they remain within the Android fold.
Further, both Apple and Google will have to watch out for a resurgent Windows platform that has registered growth in 2013. Though still quite insignificant with 2.1 percent market share and 4 million tablet sales, it could make for a much better performance in 2014 on the back of rumors of a thoroughly improved Windows 9. Also, the emergence of improved low power chips have led to better acceptance of Windows tablet which is poised for a take off if Microsoft gets its act together in providing for an enhanced software experience over Windows 8.1.