Apple has realized that there are a large number of companies that pay app reviewers to get their apps on the App Store bestseller lists. One of the most popular ways they do it is to pay Chinese ranking manipulation farm who download, install, and uninstall specific apps over and over again to boost their App Store rankings. This all might change as Apple is shifting from algorithmically generated lists to editorially curated content.
Editorial curation should benefit developers with truly useful apps gain some well-deserved exposure on the App Store, rather than clone or rip-off apps that sometimes slipped through Apple’s old automated process.
If you regularly visit the Apple App Store on your iPhone or iPad you will notice some changes. There are now editorially curated subcategories for all of their game listings. The new lists replace the old “New” and “What’s hot” lists that were automatically generated.