Apple has just had a bumper November for sales, which saw demand for its products rise 19 to 20 percent month over month. This is much higher than the normal six percent increase in sales during Novembers over the past several years. Sales are usually robust during the month which marks the onset of the holiday shopping season, though demand for Apple products seems to be exceptionally high this year. This prompted Cantor Fitzgerald analyst Brian White to declare this year’s performance to be the best so far.
Much of the demand can be attributed to the new range of Apple devices. These include the new iPad Air, which comes with a new design that has made it among the thinnest and lightest tablet in the world, and a new iPad mini with Retina Display that has been in short supply, prompting buyers to lap up the first gen iPad Mini which continues to flourish. The new iPhone, which incorporates a fingerprint scanner, has also been selling in record numbers. The iPhone will get a further boost in sales if the deal with China Mobile to launch the iPhone in that country has indeed gone through as expected.
“With approximately 97 percent of the sales now accounted for in our Apple Barometer, we estimate sales in November rose by approximately 19-20 percent month-over-month, and well above the November average of up 6 percent over the past eight years,” said White. “As such, we believe this November will prove to be the strongest in the history of our Apple Barometer.”
The good performance no doubt will lead to a much better showing during the holiday quarter, even after taking into account a 10 percent drop in sales during December. “If we assume an average MoM sales decline of 10% in December, we estimate our Apple Barometer will grow sales by 28% QoQ in 4Q:13, or more than double the average increase of 13% over the past eight years,” said White in a research note to investors.
Apple’s Barometer is a measure of sales achieved by the company based on data compiled from the Taiwan based companies that supply the components that goes into the making of the Apple devices.