Apple has set itself a shipping target of about 12 million of their new iPad 2 tabletrs in the 2nd quarter of this year. That is lofty by most standards, but can be considered normal if the way the original Apple tablet got lapped up – 15 million sold in less than a year. The tablet market itself has grown several times and the 12 million iPad sales target for the 2nd quarter seems plausible. In fact, the total shipment of iPads that Apple has set itself up to for the year 2011 is an audacious 40 million. The above figure is inclusive of both the original iPad as well as the new iPad 2 though what seems obvious is that the demand for the newer tablet will surely be more.
Its anywhere between 2 and 3 million iPad shipments that is expected this month alone as the tablet goes on sale in the US from the 11th of this month. This will be followed by the grand release of the iPad 2 in 25 countries spread all over the globe on the 25th of March and Apple inventory management will surely be tested to its limits. Demand for the lighter and more powerful new iPad 2 is likely to far outstrip supply, bringing back memories from last year when the iPad too had initially met with a similar response.
What remains to be seen is how the other tablets fits into the picture.