Consumers who own iOS devices have been found to be far more active when it came to shopping on Christmas Day than their Android counterparts, a report from IBM cites. When translated to figures, 23 percent of online orders placed on Christmas Day were done from iOS devices compared to just 4.6 percent from devices running Android. iOS users also emerged as the biggest spenders, having spent on average $93.94 per order, compared to $48.10 by Android users for each order. As a natural consequence, iOS users also emerged as the biggest drivers of online traffic, which at 32.6 percent is twice that of 14.8 percent from Android.
Another interesting finding is that users generally prefer to do their browsing with smartphones, while tablet devices have emerged as the preferred choice for actually placing the orders. Smartphones accounted for 28.5 percent for internet traffic, compared to 18.1 percent from tablet devices. The trend reversed when it comes to actual sales, with 19.4 percent sales coming from tablet compared to 9.3 percent from smartphones. In any case, mobile devices have accounted for 48 percent of all online traffic, the highest so far.
In another interesting revelation, referrals from Facebook friends have led to four times the sales than the same from Pinterest, showing the importance that these social networking sites have come to yield over users and their spending habits.