Apple has had a tendency the last few years to release a new television spot in the weeks leading to Christmas. In 2012, the company focused on the iPad and FaceTime. In 2011, the holiday commercial featured Santa using Siri on an iPhone 4s. The latest spot focuses on how the new iPhone 5S enhances the lives of everyone around the user.
In the latest television spot the song “Have Yourself A Merry Little Christmas” plays in the background as a young lad is glued to the phone at the expense of missing out on family fun. He is getting the “you are spending too much time on your phone looks” from everyone as is putting up the tree, having a snowball fight or making cookies. I want spoil the end of the video, but we have heard reports that it tugs at the heartstrings.
Michael Kozlowski has been writing about audiobooks and e-readers for the past twelve years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times. He Lives in Vancouver, British Columbia, Canada.