While tablet sales figures have always been dominated with extravagant iPad sales data, here is one company that too is making its presence felt in the tablet segment that currently is too one-sided in favor of Apple. Its Asus that right now can be considered to be the Android flag bearer in the tablet segment with its Eee Pad Transformer selling more than any Android tablet.
What should be even more pleasing to Android fans is that the future seems even more promising for Asus tablets. This since monthly shipment for the Asus Eee Pad Transformer seems to have stabilized at around 400,000 units. This has made the company’s sales target of 2 million tablets in 2011 very much reachable.
In fact, Asus has set itself even more ambitious target for the remaining half of the year as it now wishes to sell 4 to 4.5 million tablet PCs in the next six months. To this effect, Asus is pushing its touch panel providers to ramp up production to supply about 400,000 to 500,000 tablet PCs every month during the third quarter. As a direct fall out, profit for Pegatron has jumped 51.7 percent. Pegatron is tasked with assembling Asus tablet PCs.
The Asus tablet sales figures has come as a surprise as it is significantly better than many of its higher profile competitors such as RIM or Motorola. However, Asus’ strategy has been widely different than that adopted by most other tablet makers by designing tablets that not only can compete with the iPad not only on the price front but also boasts of an appealing feature list. So one of the biggest reason for the Asus Eee Pad Transformer to succeed — apart from its extremely affordable price tag — its the innovative design that also includes a dockable keypad that also came with its own battery source. This is in stark contrast of the XOOM that comes with a slab design that came with too high a price tag initially.