Asus is looking to sell 3 to 6 million tablet PCs in 2012, a significant improvement over the 1.8 million sales target they had earlier estimated in 2011. It is quite an optimistic projection, though company Chairman Jonney Shih is confident of reaching the target comfortably. Also, that the recently launched Transformer Prime will make up the bulk of the sales is hardly surprising, though Asus has yet to address the Wi-Fi issues that some batches of the popular tablet has been plagued with.
The distinct quality of the Transformer Prime, from which the tablet derives its name, is its unique keyboard docking feature (the patent for which is still pending). There is also news about ASUS developing Windows 8 based Transformer Prime tablets during the latter half of 2012. This, Asus believes, will let people create as well as consume data, something that the present crop of tablets are limited in. Shih is of the opinion that tablet PCs so far have emerged as portable entertainment devices, though their Transformer Prime running Windows 8 can prove tablet devices can also be about data creation.