There is a new tablet device being developed for kids which promises to be unlike any other so far. The DreamTab, as it is named, will be a joint collaboration between Fuhu and DreamWorks, and does seem to live up to its name as both companies involved have extensive experience in producing content for kids. Fuhu produces the Nabi line of tablet devices, which has had over 2 million buyers in 2013. DreamWorks is already well known for its animation and is aiming to deliver content tailor made to suit tablet devices.
“We could push out a new character moment every day of the year,” said Jim Mainard, head of digital strategy and new business development for DreamWorks, which goes to show how deeply they wish to infiltrate the kids’ market with the new tablet. Parental control regimes such as playing games only for the stipulated amount of time or switching off the device altogether are aligned with characters; what better way to make them do these then have friendly animation characters such as Shrek perform a skit to make the kids develop a habit of proper tablet usage? This is aimed at the dual purpose of drawing kids to using the tablet which in turn will contain enough of DreamWorks’ own technology to promote its content.
Both developers involved in the project have made it clear the device is expected to have an 8 inch display to be just as powerful as the iPad; there are expected the educational features as well. As part of this effort, the DreamTab will also include a stylus based on the same technology that the company’s artists use to draw the characters that feature in their movies, meaning the company’s top notch animators will be able to teach users to draw characters such as Po the panda or Toothless the dragon.
The DreamTab will also comply with the Children’s Online Privacy Protection Act, a law that mandates the way companies collect information on kids under 13. The kids otherwise will be able to communicate with their parents via email or other messaging options.
The tablet will also include an entire class of DreamWorks themed accessories which includes cases, headphones, and protective bumpers around the device. Expect the DreamTab to make a debut at the CES, though actual availability could still be a few weeks away. As for its price, while nothing substantial is available as yet, what is known for sure is that the tablet will cost below $300.