Eurostar Group, a Dubai based tech firm has designed what it is proudly calling the world’s first tablet device that has been built entirely for women. Named the ePad Femme, the tablet looks exactly like any other currently available device, except for its branding and the choice of apps the device comes pre-loaded with. Some sources pointed out the ePad Femme is also available in a pink color scheme, though none seem to be available online. Anyway, the tablet does sport a light pink wallpaper.
Coming to specs, the ePad Femme sports an 8 inch display and is built around a 1.5 GHz chip. The tablet runs Android 4.0 Ice Cream Sandwich and offers 16 GB of internal memory. There is also an SD card slot should one need more storage. What makes it even more attractive is its price tag of $190, making the ePad Femme even more affordable than the Nexus 7.
The manufacturer is attempting to increase the tablet’s appeal to women through a chauvinistic selection of pre-loaded apps. It shouldn’t come as a surprise that the ePad Femme comes pre-installed with the predictable and stereotypical apps for cooking, yoga, weight loss, shopping, clothing size conversions, and such.
However, while Eurostar probably meant well by building a tablet marketed to women, it remains to be seen if this device will have any appeal among its targeted demographic. It’s not like women were holding off on buying a tablet, impatiently waiting for something like the ePad Femme. Maybe it will have some success in the middle east and other such markets where women are forced to have a separate, secondary identity.