When the Apple iPad was first released there was an Editors Choice version of the application available, but times have changed and they have completely redesigned the application to give you even more content than before.
The NYTimes App for iPad, which builds on the elegant design of the Editors’ Choice App. It has more than 25 sections of Times content, including more videos and photos, breaking news alerts, and enhanced section and article navigation. This app is free until 2011 when they release their paid model.
There are four major components to this new application: Top News, Most E-Mailed, Business and Video. All of which are immediately available at download. To access all other sections, users log in with an existing NYTimes.com account or complete a quick, free registration within the app.
“As technology evolves, we are committed to setting new standards for online advertising, and the iPad is a prime example of our innovation,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com. “We will continue to deliver unparalleled marketing value to our clients, creating ads that make the most of the iPad’s rich media capabilities to create a compelling experience for the intelligent, thoughtful readers who choose to engage with The Times by downloading and launching the app.”
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