If market researcher Gartner is to be believed, the Apple iPad will be the dominating force in the media tablet segment up until 2015. This notwithstanding the flurry of tablets running Android Honeycomb that are grabbing headlines almost every other day. Then there are other players in the segment that also are expected to make it big, like the PlayBook tablet running the QNX operating system. Gartner believes, in spite of these recent developments, the best the competition can have is an increase in their market share and the Apple iOS will still be reigning supreme with almost half of the market to itself through 2015.
Carolina Milanesi, the research vice president at Gartner said, “Seeing the response from both consumers and enterprises to the iPad, many vendors are trying to compete by first delivering on hardware and then trying to leverage the platform ecosystem.”
“Many, however, are making the same mistake that was made in the first response wave to the iPhone, as they are prioritizing hardware features over applications, services, and overall user experience. Tablets will be much more dependent on the latter than smartphones have been, and the sooner vendors realize that the better chance they have to compete head-to-head with Apple,” added Milanesi.
Google will see its Android operating system scale to second place with a market share of over 38 percent by around 2015, up from the 20 percent it now has under its control. For the iOS, its market share will see a drop from a commanding 84 percent that it had in 2010 to almost half, 47 percent, by 2015. That will still be enough to hold on to the leadership position. Gartner believes iOS will have a market share of 68 percent this year.
“Volume will be driven by support from many players, the ecosystem of applications for tablets getting more competitive and some platform flexibility allowing lower price points,” said Roberta Cozza, principal analyst at Gartner before also adding, “The new licensing model Google has introduced with Honeycomb enables Google to drive more control, allowing only optimal tablet implementations that don’t compromise quality of experience. This might mean that prices will drop at a slower pace than what we have seen in the smartphone market.”
Sovan Mandal is the senior tablet and tech corespondent for goodereader.com. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email