The biggest e-Reader company in China has unveiled a new book store in Taiwan, diving into online media and bolstering their own line of Havon Electronic Readers with a viable store in the meantime in new markets.
The new eBook store by Hanvon has over 10,000 titles currently available and supports many languages such as; traditional Chinese, simplified Chinese and English. It e-reader devices, said Hanvon chief strategist Ray Zhang at a press conference.
Zhang said Hanvon, with a 70 percent market share and more than 1 million shipments of e-readers in China, cannot find a well-matched rival in the China market. “The density of bookstores and handset makers makes the Taiwan market a challenge for us, ” he said. “By establishing an online e-book store here, we are trying to create a business model that can be applied to Chinese-language markets worldwide.”
Zhang went on to say, “sales of Hanvon e-books and e-readers in Taiwan will focus on individual consumers, unlike its business model in China that is supported mainly by government purchases.”
So it looks like if this new project goes well, as it is to be expected it will with the tremendous growth in e-readers worldwide, that Havon will launch a new ebookstore in the North American market.
Currently Hanvon is no slouch in continuing to also produce expanded e-reader hardware. Recently they launched their 10.1 inch TouchPad Tablet and has another tablet in the works to be released sometime in 2011. They also have their new Hanvon Color e-Ink e-reader to debut at CES.
via China News
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.