The Kobo Vox e-reader is the companies first Android tablet and with that operating systems comes a ton of flexibility. You can install your own alternative reading apps like Kindle, Nook, and Sony to read books via other companies. You can also install your own 3rd party applications like FBReader, Aldiko, and Moon+ Reader. With these programs you have the ability to load in your own books that you downloaded from the internet. The default Kobo Android Market via Getjar is sparsely populated and you will be hard-pressed to find quality apps through it.
We recently started our own web-based Google Android Market for e-Readers and this gives you a great alternative to the default one that comes on the Kobo. You now have the freedom to install many additional reading apps, games, kids apps, productivity and essential apps. Our video below documents the exact steps you need to take in order to prepare your e-reader to install 3rd party apps and then do it via our website.