Indie game developers are up in arms regarding the Candy Crush trademark on the word “Candy.” King was awarded a UK trademark and they are apply for one in the United States. The game studio is not looking to sue anyone who uses the word Candy, just protect their IP. Many people are up in arms about this and submitting hundreds of apps to iTunes and Google Play with different combinations of the words “candy,” “saga,” “scroll,” “apple” and more.
The nexus point to the Anti-King movement is the Candy Jam website, which is coordinating the efforts. The websites mandate is to disrupt Apples role in taking down any app with the word Candy in it.
Candy Crush Saga has had over 500 million downloads and 1 billion people who have played it on the web. The game rakes in a staggering $771,000 in daily revenue and customers are all too happy to reach into their pockets.