Intel has made it known that they would be the first to offer 64 bit computing on Android tablets. Intel CEO Brian Krzanich also said that the first Android tablets built around its quad core Atom chips would be a reality by Q2, 2014. Intel had earlier stated that the new Bay Trail Atom chip will be all about battery efficiency without compromising on performance credentials.
“All the classic things around computing that you saw drive the compute cycles on PC and people are doing more and more with tablets and phones or that will be the same things that drive 64-bit utilization on these mobile devices,” said Krzanich.”
Further, the new Intel powered Android tablet will also be cheaper as well, as most are likely to be priced $199 and less. Intel Atom Bay Trail powered Android tablets were conspicuously missing at the CES, but the company is keen to register a strong presence in the personal wearable segment, something exemplified by the launch of smartwatch, bands, ear plugs, and other offerings at the event.
“Most of the Bay Trail Android tablets really start showing up more in Q2…remember we made a shift, the original program for Bay Trail was all Windows,” said Krzanich during the company’s fourth quarter earnings call.
“We are out there working with the OSs, all of the OSs and the OEMs to go enable that. The real usages…are going to be in those high compute areas, things like video, things like media, transfer media manipulation.”
Intel has set itself a target of 40 million tablet sales in 2014, which does not seem too daunting after having achieved 10 million sales in 2013. For this, the chip maker is seeing to it that there are enough tablet choices available before the onset of the back-to-school season.
Intel (and Microsoft) is faced with the challenge of keeping themselves relevant in the so-called post-PC era, where mobile connected devices are being favored more than standalone desktops. With sales of traditional PCs declining steadily, this amounts to loss of revenue for Intel, prompting the chip maker to come up with lower power chips to power tablet devices and smartphones. We have seen the company’s Bay Trail chips working well enough in a Windows environment and should be equally impressed with Android as well. Meanwhile, Intel plans to launch the Atom Merryfield for smartphones, though that is not expected to be a reality before the end of 2014.