Motorola is doing its best to prop up sales of its XOOM tablet PC, but sadly none of it has been reflected in the sales figures released by the company during the Q3 earnings call. The total number of XOOM tablet devices shipped in the last quarter stand at a dismal 100,000, units which looks even more puny compared to the 11.1 million iPads sold during the same period. What makes the XOOM sales figure look even more pitiable is the fact that this marked a deterioration in its demand, as the tablet found 440,000 buyers in the quarter prior to the last. No doubt, the presence of other tablets from Samsung, Acer, Asus, Lenovo, and so on are posing stiff competition to the XOOM that is finding itself being increasingly cornered in consumer preference.
However, it’s not all over yet with Motorola expected to announce a next gen XOOM soon. We have already come across reports of such a device making it to the FCC and a formal launch before the holiday season is all too imminent. In the meantime, Motorola has also introduced a number of measures, like an upgrade to 4G along with price cuts, and we will have to wait until the next quarter to see if any of these has any positive impact on the XOOM’s sales.