Amazon has made a major move in improving the availability of its ever-popular Kindle e-reader. The company has announced that coming this autumn, Kindles will be carried in Staples stores. With over 2000 Staples stores worldwide, this will no doubt be a huge boost to the visibility of Amazon’s popular e-reader, perhaps helping to promote the product to untapped market segments.
This move follows on the heels of Kindle’s arrival (earlier this year) into Target stores. Previously, Kindle e-readers were primarily only available through Amazon. Despite only being available online, Kindle has grown to become a premier option in the e-reader market. Now, with penetration into brick-and-mortar stores, Amazon’s position can only strengthen in the ever-raging e-reader wars. Even with the blossoming popularity of e-readers, there are no doubt many folks who have yet to try one; having demo Kindles in-stores for people to try for themselves will go far in generating exposure and interest among these new consumers.
Along with three Kindle models, a variety of Kindle accessories will also be sold in Staples stores.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.
