Swiss company Logitech intends on focusing on the tablet computer segment in 2012 due to its impending decline of business in keyboards and mice, which traditionally have been a staple point of the company.
Chief Executive Gerald Quindlen told Dow Jones News recently that “We are embracing tablets, they are a great opportunity, it’s additive and we are going after it.” He added that their “25% of its new retail products will be tablet friendly by 2012.
Logitechs sales are forecasted to diminish this year due to the rising popularity of Android tablets and the Apple iPad. They are now capitalizing on this new technological trend and developing new products exlusivly for those devices.
Although sales were strong globally last year as business increased by 22% due to demand in Asia and developing countries. Logitech traditionally spends between 6% and 7% of its revenue on research and development, a significant proportion of which is being invested in tablet products, Quindlen said.
It will be interesting to see what a company who cut its teeth in accessories does with a new type of tablet computer next year. After all they do make some solid speakers, PMP’s and computer hardware.