Microsoft is not content to let Android and iOS tablets dominate the landscape. The Redmond company is rather bullish with orders totalling 25 million units in 2014, from Taiwan manufacturers. This no doubt will be a tall order considering just five million of these got shipped in 2013 . Experts too have expressed skepticism at Microsoft being able to achieve the target and have stated 18 – 20 million would have been a more achievable goal. Microsoft has also stated they wish to see shipment of its own Surface range of tablets to rise to six million from three million in 2013.
To help achieve the figure, Microsoft plans to provide incentives to vendors manufacturing Windows tablets. It will be good to see some of it passed down to the customers with a lower price, to help compete against Android. Among the manufacturers, Asus and Acer have already shown interest in manufacturing a new product line. Asus said they plan to ship 12 million tablets in 2014, with Windows making up one-third of their units. Acer, meanwhile has set a slightly realistic goal of of ten million tablet shipments in 2014, with Windows making up just two million.
HP, Toshiba and Del have also expressed interest in throwing down with Microsoft. However, companies like Sony and Lenovo seem to be lot less enthusiastic and will likely just stick with Android.
Sovan Mandal is the senior tablet and tech corespondent for goodereader.com. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email