The Microsoft Surface device is one of the more significant developments in the tablet sphere since the emergence of the iPad. While initial impressions with both the hardware and software side of the tablet has been positive, the only missing link is the pricing strategy that Microsoft will pursue with the device. A recent posting of the tablet on a Swedish retailer’s site, Wbhallen.com, listed the price as 6990 kr. That translates to a quite hefty £648.00 or $1,000. The price mentioned is for the 32 GB version of the Surface running Windows RT, though there is no denying the fact that it’s expensive enough to put off many aspiring Surface owners, if that is indeed the range the tablet is going to sell for.
There is still hope, though, as the final price of the tablet is likely to be different and in this case lower as retailers usually mark up the price of the gadget at the time of pre-launch. That way they can offer price reductions when the actual sales start. At the rate mentioned above, the Surface would be well beyond even the top of the line iPad, not to mention the Nexus 7 that is a quarter of the cost.
Microsoft plans to take on the entire range of tablets that flood the market with the Surface. That includes the formidable iPad, and Microsoft has to be aware that pricing is just as crucial as other aspects of the device, such as performance and functionality. If the Surface is indeed priced anywhere near $1,000, it’s certainly going to be a disaster.