Motorola released one critically acclaimed commercial during Superbowl which was a direct stab at Apple. The company just unleashed a new TV Spot which is around 16 seconds and seems to evoke the spirit of HR Giger.
The background ambient music of the new TV spot is reminiscent of a heartbeat and when the protagonist touches the Xoom tablet he is enveloped into a weird techno machine.
The Motorola Xoom is controversial to say the least, with the 800 price tag and the absence of Adobe Flash. Hopefully it will be worth it.