Amazon has been running an installment program for the last six months for their e-readers and Fire tablets. It allows customers to pay monthly for the device instead of all at once. In order to drive more sales to the new Fire TV the company has quietly unveiled a new installment plan starting at $19.20 US.
The Fire TV is only available in the US and features a 1.7 GHZ quad-core processor, 2GB of RAM and 8GB of internal storage. It comes with a remote control that has voice functionality and X-Ray for Movies. It retails for $99.99 straight up and likely Amazon is offering this installment plan in order to surpass Apple TV and Roku in the valuable Electronics category.
Reviews of the Fire TV have been largely positive, and Amazon has been on a rampage to promote its new device. Earlier this week, the company released an advertisement for the box featuring 15 minutes of Gary Busey talking to things in his house in order to promote the Fire TV’s voice search function.