It is no hidden secret that e-readers and tablets are becoming the go-to devices for reading books now. Many popular electronic readers such as the Kindle and Nook went from being fringe devices to mainstream sensations. Meanwhile the Apple iPad and many tablet companies are vying for a piece of the portable computing revolution. eBooks are overtaking print books in terms of accessibility and price and there are many companies in the world of digital publishing. Two former Apple employees have started a new project in conjunction with Al Gore, to launch a new Digital Publishing service called “Push Pop Press.”
The new software by Push Pop Press allows authors to manually assemble their new books with a priority on the Apple iPad, iPhone and iPod touch. The new self publishing software allows a ton of versatility in terms of how you can make enhanced eBooks. You can incorporate mixed media, such as video, audio, pictures, maps and interactive content. Best of all its in full color, so it allows for more vibrant content.
Currently the San Francisco based start-up is offering private beta software to select clients. It seems they are trying to add more completed projects to their portfolio to draw in more interest. The project and website launched with a new book by Al gore “Our Choice: A Plan to Solve the Climate Crisis” as the inaugural publication.
Check out the main Push Pop Press website and watch the video below for a sample of what this is all about.