Rebates and discounts are a tried and tested method of boosting sales of a product that has failed to make it to the consumer’s wish list and the BlackBerry PlayBook is such a device that is just perfect for such a price reduction treatment. Also, discounts has been quite generous with the PlayBook though the discount offer on the Playbook tablet that had been reported yesterday has been confirmed to be an offer initiated by the retailers and not RIM. The company has stated that there is no change in the official retail price of the PlayBook though RIM has confirmed that they too will come up with their own discount offers that would come into effect later this fall.
No doubt all of this is needed to make the PlayBook a more palatable option in comparison to other 7 inch tablet offerings out there including the Apple iPad as well. Then RIM is also in the process of developing an upgrade that would make the PlayBook compliant with Android apps, something that is needed to boost the PlayBook’s appeal. Till that happens, those aspiring to buy the PlayBook can make the best use of discounts and rebates that abound. In fact, RIM has to act fast so as to keep the PlayBook competitive against the competition that is arming itself with new and maybe even better devices.
Meanwhile, here is the official statement released by RIM with regard to the recent spate of price cuts.
The official retail price of BlackBerry PlayBook has not changed. However, as mentioned on the Q2 earnings call on Sept. 15th, we have a number promotional plans in place for the fall with our retail partners that are intended to drive sell-through and increased adoption of the BlackBerry PlayBook. We are already starting to see some of these promotions being implemented in the form of instant rebates and gift cards within the consumer channel, and expect these promotions to continue into the holiday season. The BlackBerry PlayBook has established itself as a high-performance tablet, and we are confident that these activities, along with the upcoming software upgrade, BlackBerry PlayBook OS 2.0, will help to generate an increase in demand and sell through of the BlackBerry PlayBook over the upcoming months.