Moving over from the Motorola XOOM or the HP WebOS based tablet devices, the Playbook tablet from Research in Motion also has thrown their hat in the ring and is hyping their Playbook tablet. While that will only add to a successful launch of the tablet device, what is most interesting is the fact that the RIM boffins are not shying away from targeting the mighty iPad from Apple in their eagerness to push forward the Playbook. RIM has singled out the one aspect of the iPad that is also considered one of the strongest points of the Apple tablet – its battery performance, which being on the better side of a full 10 hours is often seen as a benchmark for most tablet devices.
RIM has decided to play the role of the game changer in this aspect and is claiming it will comprehensively better the iPad in this respect. RIM’s senior marketing VP Jeff McDowell has gone on record claiming their BlackBerry PlayBook tablet will have “equal or greater” battery life than the Apple iPad while still having a battery pack that is smaller than the one that powers the Apple tablet.
However, this does not come as a surprise considering the fact that the PlayBook tablet itself sports a smaller dimension than the iPad and has a smaller 7 inch display compared to the 9.7 inch display on the iPad. Hence, its all but natural for the PlayBook to have a lower battery requirement than the iPad.
In any case, the Waterloo, Ontario-based company seems to have already achieved what it had set out to achieve by the tall claim – getting adequate media attention. Meanwhile, McDowell also has topped up the claim with the announcement of there being close to 4000 third-party applications ready for action by the time the BlackBerry PlayBook makes its market debut in March of this year.
There are exciting times ahead for sure.