Tablet ownership is on the rise and PEJ data has some hardcore figures to lend to the hot new trend. Tablet ownership in the US has increased from 11 percent in July of 2011 to 18 percent in just six months by Jan 2012. The figures have since grown to 22 percent of people own a tablet while another 3 percent regularly use a tablet device owned by someone in the family. A major 68 percent of these have already procured their tablet in 2011 while 32 percent bought their first tablet in 2012.
What the survey further revealed is that it is the advent of the low priced tablets such as Kindle Fire or the more recent Nexus 7 that is fueling the tablet growth. Also, quite predictably, the biggest loser here is Apple’s iPad, whose market share has plummeted from a commanding 81 percent about a year ago to about 52 percent now. Of the 48 percent non iPad users, almost 21 percent own a Kindle Fire.
Also, the survey was conducted before the advent of the Nexus 7 or Kindle Fire HD, which means we don’t have the most updated info here, but it’s enough to gauge the extent to which consumers have responded to the Android operating system. We’ll have to wait to find how how popular the latest Android iteration, Jelly Bean, will be. Then there is Windows 8 coming into the scene soon and another shakedown of the tablet hierarchy seems imminent. While the iPad’s market share is likely to come down further, it will be interesting to see is how much of an effect Windows 8 has on the market.
Sovan Mandal is the senior tablet and tech corespondent for goodereader.com. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email