The Daily, the world’s first digital newspaper developed to be available exclusively on the iPad has now been officially launched after some initial hiccups that had pushed back the release a few weeks behind schedule. The new app that aims to provide iPad users with all the latest news covering all niches also promises to bring the best of both world – the best of traditional journalism coupled with the latest from the world of technology.
Rupert Murdoch, the brain behind the entire project has however stated the app might be extended to cover other tablets as well if they prove attractive enough.
“We’ve been quite honest with Apple,” said Murdoch before also adding, “As other tablets get established, we will develop the technology to go on with them. We expect to be on all major tablets.” However, he is also quick to point out its Apple that might get to enjoy the exclusivity of the news service for the next few years.
The News Corp venture costs $0.99 on a weekly basis and $39.99 for an annual subscription though the entire thing will come free for the first two week, thanks to Verizon. A crack team of 100 journalist drawn from some of the best publication houses of America will be working hard to update the app with all the latest news and events on a daily basis though top notch engineers and designers are as much needed to run the show considering the technical aspect of the entire thing. Also, while The Daily is an iPad only service as of now, much of it will also be reflected on the The Daily website as well though not all since the app has been designed to function in a tablet environment with a touchscreen interface, as editor Jesse Angelo points out. However, like the app, the site too is a paid service which Mudroch claims will ensure a better level of advertisement.
“We feel this is better for advertisers and will draw a better class of advertiser and a better rate,” Mudroch said.
As for the app, The Daily has obviously been developed to take full advantage of the iPad’s excellent multimedia capabilities and includes generous doses of video coverage, interactive photo galleries, as well as audio components. “The pictures are so good, it’s such an immersive experience,” Angelo said.
The app also comes with a magazine like reading interface with additional features such as 360 degree images along with professional voice-over for content. The app also includes social networking features so that one will be able to share online with friends news and other items for free.
Mudroch however has stated his new venture will be considered successful if the app is being sold in the millions. So lets see how iPad users take to The Daily in the coming days.