A new report from the Association of Magazine Media (MPA) highlights not just what consumers are reading, but also how they're utilizing publishers' content. Some sectors of the industry reported staggering growth in digital consumption, especially on mobile devices, with increases of as much as 78% year-over-year. The February report looked at the combination of print and … [Read more...] about Digital Magazine Growth Reaches as High as 78%
Association of Magazine Media
The Association of Magazine Media Moves Closer to Adopting Digital Standards
Tablet computers and e-readers have been garnering mainstream attention over the course of the last few years, and many users are gravitating towards these devices. Apple has sold over 100 million iPads since first launching them two years ago and an Android tablet is activated almost every minute. Advertisers are keen to adapt to this new digital trend with something other … [Read more...] about The Association of Magazine Media Moves Closer to Adopting Digital Standards