Virtual book clubs became popular during the pandemic in the wake of social distancing. But these days, a trend has been noticed – businesses that are not necessarily bookish are also launching their own virtual book clubs. MUD\WTR, a coffee brand, is one such company which launched its book club in January with Atomic Habits by James Clear as its first title. "We’re more … [Read more...] about Why Non-Book Brands are Also Launching Virtual Book Clubs
book clubs
Librify Brings Back the Book Club with Virtual Capabilities
Two different companies met up with Good e-Reader at this year's BookExpo with similar goals in mind: help their uses find more time to read and connect with other readers. The platforms, Shebooks and Librify, have very different and unique platforms and processes, but both serve to meet the needs of busy readers. While Shebooks accomplishes this goal through high-quality … [Read more...] about Librify Brings Back the Book Club with Virtual Capabilities
Marketing through Book Clubs and Paid Reviewers
Now that the world of self-publishing has become more commonplace and tools are in place to help authors from a variety of skill levels complete their works for publication, one of the chief hurdles that authors still seek help for is marketing. Book promotion continues to be a huge obstacle to success for authors, regardless of publishing mode. A panel at the recent … [Read more...] about Marketing through Book Clubs and Paid Reviewers