Podcasts are nothing new, but it may have taken a devastating global pandemic to breathe some new life into the medium. While a number of widely-consumed podcasts have been around for years, the need for new content and new ways to enjoy it have brought about a new wave of podcast popularity. First, some numbers. This article from Passive Voice highlights the findings of the … [Read more...] about Should You Start an Author Podcast?
book marketing
Pokemon Go and the Book Marketing Angle
As Pokemon Go continues to take over social media and gamers' lives--in all the best ways, of course--industrious authors and booksellers alike have found ways to capitalize on the game's popularity and online clickability in order to entice new customers to give them a look. Some explanations for the game have compared Pokemon Go to geocaching, in that both activities rely … [Read more...] about Pokemon Go and the Book Marketing Angle