As digital magazines optimized for tablet and smartphone reading continue to enjoy a surge in growth, publishers still have to concern themselves with being able to accurately demonstrate to their advertisers that readers can--and do--interact with their ads. Adobe, the creators of the flagship Digital Publishing Suite that a wide variety of publishers use to create their … [Read more...] about Adobe, MPA Come Together on Standardization of Digital Advertising Metrics
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Brand Perfect Report Shows Publishers Losing Revenue to Digital
As new data leads industry experts to believe that tablet and smartphone sales are soon going to outsell desktop computers by two-to-one, market watchers are paying close attention to how consumers are going to process information. With tablets slated to outsell this year alone and smartphones predicted to reach sales in the two billion unit range by 2015, publishers are faced … [Read more...] about Brand Perfect Report Shows Publishers Losing Revenue to Digital