Digital publishing keeps gaining ground, and Random House has just announced that it will launch three new digital imprints. They will be ALIBI, which will focus on mystery/suspense; HYDRA, which will concentrate on science fiction and fantasy; and FLIRT, which will target the YA and college-age New Adult audience. Random House already has a digital imprint LOVESWEPT, which is … [Read more...] about Random House Launches 3 New Digital-Only Imprints; Targets Self-Publishing Authors?
digital imprint
Bookouture Focuses on Authors’ “Global Brand”
One way that the publishing industry is adapting to the technology of reading is by focusing on ebooks first, then allowing consumers the option to purchase a print edition if so desired through a print-on-demand model. By not sending out expensive stocks of books that have to be shipped, stored, and ultimately refunded if they don’t sell, publishers can take even more risks on … [Read more...] about Bookouture Focuses on Authors’ “Global Brand”