We're going to go out on a limb here and make a sweeping prediction, one that hopefully will be ridiculed in fifty years: consumers do not buy books directly from the publisher. Why not? Because in most cases, they don't know who the publisher is. In even more dire news for publishers, consumers also don't care who the publisher is. That truth hasn't stopped Penguin Random … [Read more...] about When Will Publishers Learn? Direct to Consumer Doesn’t Work
direct to consumer
Tizra’s Web-Based Publishing Platform Helps Establish Direct Business for Publishers
Even though ebooks and digital publishing are a relatively new concept to most consumers and in its current form has only celebrated a few birthdays, digital publishing on the web is actually a concept nearly as old as the internet itself. It is the companies who not only had a strong adoption of early digital publishing and managed to adapt to the current models who have … [Read more...] about Tizra’s Web-Based Publishing Platform Helps Establish Direct Business for Publishers