Gen Z is phone-obsessed, so it's easy to believe that they might prefer e-books over paperback books. But this is not true. Surveys show that Gen Z, people born between 1997 and 2015, are ditching e-books for print books. Total sales of books in the UK and the US have increased dramatically over the past couple of years. McKinsey reports that book sales in the US reached a … [Read more...] about Gen Z Prefers Print Books, Not E-Books
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