It might seem like common sense: reading makes you smarter. But it's actually a lot more complicated than that. Studies have proven not just the fact that the information contained within books can make readers into more knowledgeable, well-rounded learners, but rather that the active process of reading can alter the brain for the better. Dan Seitz with Popular Science takes … [Read more...] about Reading Is Good For Your Brain…Who Knew?
print versus digital
Studies Still Show Print Edging Out Digital for Reading Preference
A new survey of readers in New Zealand, as reported by Stuff.co.nz, demonstrates that readers still prefer print over digital or audiobooks when it comes to self-selected texts. Despite the growing ebook market and an increase in digital readership in a few key age demographics, print wins out for most and for all the usual reasons. According to the article on the findings, … [Read more...] about Studies Still Show Print Edging Out Digital for Reading Preference
Finding the Best eBook, Print Price Point for Optimum Sales
When computer how-to book publisher In Easy Steps, founded in 1991, looked to release digital editions of its titles, there was no shortage of digital developers ready to create interactive, enhanced app books of the company's titles. By working with UK-based YUDU, its series of titles was released to great reviews. "For about a year, we've been working with YUDU," explained … [Read more...] about Finding the Best eBook, Print Price Point for Optimum Sales