Despite the adage that you can't judge a book by its cover, you certainly can tell a lot about a company by its brand. Everything from its name to its company logo to even considerations like the office paint scheme and address can tell consumers volumes about the tones and attitudes that the company is working to present. This is a part of the reason that the Memphis, … [Read more...] about Digital Publishing Startup Screwpulp Gets a Facelift, New Name
Screwpulp
Screwpulp’s Launch May Be the Salvation of Book Reviews
Readers and authors alike have been crying foul over book reviews from a variety of sources lately. Between the mysterious disappearing act that happens quite often with reviews posted to Amazon, the widespread news of authors buying favorable reviews from pay-per-star services, and the scandalous situation with author and reviewer bullying, reading consumers have had a hard … [Read more...] about Screwpulp’s Launch May Be the Salvation of Book Reviews