Apple News launched last June and publishers have been struggling to properly monetize their content. To this end, Apple has just stolen one of the only good ideas Yahoo has had in years, their sponsored advertising system that looks like normal news articles. In 2013 Yahoo signed a deal with Microsoft that blended their two advertising networks together. This gives … [Read more...] about Apple Steals Yahoos Native Magazine Advertising System
Yahoo
Yahoo is Closing a Number of Popular Digital Magazines
Yahoo has just announced that they are simplifying their business and focusing their efforts on – News, Sports, Finance and Lifestyle. To this end, Yahoo will begin phasing out the following Digital Magazines: Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate. A source familiar with the matter told Capital New York that … [Read more...] about Yahoo is Closing a Number of Popular Digital Magazines
Court Rules Kindles Are Safe on Aircraft
The US Court of Appeals has thrown out a case stemming from the 2013 decision by the FAA to allow e-readers, smartphones and tablets to be used during all phases of flight. The Flight Attendants Union has been fighting this saying that people are glued to their devices and not paying attention to safety demonstrations. The Washington Appeals Court ruled that the FAA has the … [Read more...] about Court Rules Kindles Are Safe on Aircraft
Romancing the Developers: Yahoo Offers Analytics, Search, Ads
One of the best things about not being in the spotlight, is being able to do good work behind the scenes and then sneak up on people. While it is true we had a few hints that Yahoo was putting their focus on mobile (by way of acquisition last year, bringing Flurry Analystics under their umbrella), nobody was really talking about how lucrative that partnership could be. Yahoo … [Read more...] about Romancing the Developers: Yahoo Offers Analytics, Search, Ads
Yahoo Adds Google Encryption to Email Service
Following the implementation of an end-to-end encryption upgrade by Google to their Gmail service, Yahoo has announced that by 2015 their email offering will also use the same security enhancements. Yahoo's Chief Information Security Officer, Alex Stamos, took the opportunity during his speech at the recent Black Hat conference to discuss these upgrades and note that … [Read more...] about Yahoo Adds Google Encryption to Email Service
Conde Nast Launches New Video Distribution Network
Publishers don't have many avenues to promote their own videos other than Yahoo, AOL or Youtube to satisfy their advertisers. Most of these companies end up taking a cut of the revenue, but few have any choice. Conde Nast has been quietly been building their own video distribution platform spending close to $50 million in development costs. Conde Nast will be launching The … [Read more...] about Conde Nast Launches New Video Distribution Network
Yahoo Making a Play to be Default Search Engine on iOS
Yahoo is making a big play to be the default search engine to iOS 7 and above. The company currently powers the Weather and Stock apps on iPads and iPhones the world over. A new report states that Yahoo CEO Marissa Mayer is preparing detailed presentations to present to high level Apple executives showing what its new mobile search product could look like. There are a pair … [Read more...] about Yahoo Making a Play to be Default Search Engine on iOS
Yahoo to Borrow a Page out of Magazine Advertisements with New Initiatives
Yahoo is growing tired of the standard way advertisements are presented in their extended network. The company wants to go beyond text and simple images and hearken back to an era where Vogue or Wired Ads are a work of art. Marissa Mayer, the CEO of Yahoo wants to re-energize her advertising network and one of the latest examples of her vision is via Yahoo Food. This is … [Read more...] about Yahoo to Borrow a Page out of Magazine Advertisements with New Initiatives
Yahoo News Digest to Battle Newspapers
Yahoo has rolled out their first dedicated news app on iOS, entitled Yahoo News Digest. The app is one of the first new ventures under the watch of Yahoo CEO Marissa Mayer. It presents a sleek, highly visual interface that presents you with 10 or so algorithmically generated news stories from Yahoo’s network, twice a day: once in the morning, and once in the evening. The new … [Read more...] about Yahoo News Digest to Battle Newspapers
Yahoo Buys Tumblr
Yahoo’s recent acquisition of Tumblr, the popular blogging site, presents an interesting scenario now prevalent in the tech scene. Yahoo is eager to pay a premium and remain competitive in the long run, even if the investment does not guarantee much profit right away. To attempt this, Yahoo shelled out $1.1 billion for Tumblr, which not too long ago was valued at about $800 … [Read more...] about Yahoo Buys Tumblr
Yahoo files Patent for eBook Advertising Systems
Yahoo has filed an application for two different patents aimed at serving customers advertisements within eBooks. It was filed at the offices for Trademarks and Patents last week in the USA. This new technology could drastically alter the landscape of the eBook experience and finally give Yahoo some cutting edge tools. There are some very interesting elements to be gleaned … [Read more...] about Yahoo files Patent for eBook Advertising Systems
Yahoo launching Livestand – Tablet Friendly News
It sure is a sign of the times when companies are pushing over themselves to offer tablet versions of digital news. Yahoo is in the early stages of developing a digital news stand called 'Livestand' that is set to launch in the first half of 2011. To hype up this new service yahoo calls upon statisics on how many people use their services and how Livestand sets to change … [Read more...] about Yahoo launching Livestand – Tablet Friendly News
Yahoo mail adopts HTML 5 for iPad
Yahoo had made its popular webmail site HTML5-ready so as to ensure its users are connected to the world while they are on mobile devices like the iPad. They had done a similar thing with the iPhone, and with the iPad now within the gambit, Yahoo mail users can have unrestricted access to their inbox at all times. The new HTML optimized Yahoo mail offers a richer user … [Read more...] about Yahoo mail adopts HTML 5 for iPad