Google has just conducted some research and they found that 55% of shoppers all over the world, will watch videos, before making a big purchase. Not only are comprehensive review videos filling a vital role, but also unboxings and comparisons.
Google said their methodology for these new statistics come from a survey of 24,000 people in 10 countries and they also conducted in-person interviews with 125 people to better understand how they use online video.
One surprising use case Google saw again and again was that some people are foregoing handwritten or even digital shopping lists for video. “I’m not a list guy. I’ll have it in my brain. I’ll rewatch the video in the plumbing or electrical aisle to make sure I’ve got everything I need,” one person we interviewed explained.
When people need more knowledge on a product or if they aren’t sure where to find something, they’ll reference content like this Lowe’s video on picking paint colors. “Every time I’m at an art supplies store, I rewatch videos to look at different kinds of paints. I show employees the YouTube videos and say, ‘This is what I’m looking for.’ I’ll ask if they carry it,” someone we spoke to said.
Do you watch videos before purchasing anything online?
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.