Amazon has been quietly recruiting graduates and students who attend MIT in
Boston. The Seattle based e-commerce giant is looking for bright young minds to “deliver media in new ways and disrupt the current marketplace.”
Many industry experts believe that Amazon is taking their Instant Video service for renting and buying television shows, movies and original content and bringing it to a dedicated set-top box. Amazon has invested millions in securing rights for thousands of major studio produced content and has borrowed a page out of Netflix playbook by making their own shows.
The one thing Amazon does right in making original content is filming a pilot episode and then allowing their viewers to vote. If it gets enough support for the community, it can be made into a 12 episode season. Likely, their new media project will incorporate the crowd sourced mentality to watch and vote right on your TV.
Amazon Instant Video is primarily aimed at a US only audience and international users have a hard time watching anything but trailers or sample videos. Likely their new box will abide by the USA first and nothing else matters mentality. Likely, whatever they do, they will not erode Netlix’s market share.