Amazon Prime Now is a pilot project in Manhattan and it promises to deliver books and anything else the website sells within two hours. If two hours is too much time, you can pay an extra $7.99 to get it within one hour.
In order to take advantage of the Prime Now program you must subscribe to the $99.99 per year Amazon Prime membership. Amazon has promised that more cities will receive this service in in 2015. Anyone who downloads the mobile app for iOS or Android can receive a notice when the service arrives in their area.
When using the app to order products, Amazon is not reinventing the wheel. If you have ever used the Amazon Shopping app, Prime Now functions the exact same way. You can search for and browse items and then add them to your shopping cart. After you order your item, you can track its delivery. Amazon has confirmed that over 10,000 items are eligible for the Prime Now program.
Amazon is facing increased competition from established players, who have launched new programs. Google has been experimenting with its own delivery service, which in October expanded beyond its early outposts in New York and California to Chicago, Boston, and Washington, D.C. For same-day service, users of Google Express must pay $95 per year, or $10 per month. Online auction site eBay, has also expressed interest about faster deliveries using their own in-house solution.
Free two hour shipping on 10,000 items is very compelling if you are already an Amazon Prime member. Sadly, the only postal code its delivering to right now is 10001.