Blackberry has stated it is not overly worried with the number of customers returning its Z10 device, though reports doing the rounds claim the returns to have exceeded its sales. On the contrary, BlackBerry CEO Thorsten Heins has stated the company is satisfied with the way consumers around the world have taken to the Z10 smartphone. Analysts have been keenly watching the proceedings at Blackberry to try to ascertain the general perception around the new BB10 platform. Of course, the Z10 has been well received in Canada and the UK, though its sales in the key market of the USA might not have been as hoped.
Blackberry said, in an interview with Crackberry, “BlackBerry wishes to respond to media coverage today regarding speculation that there have been abnormally high levels of returns of BlackBerry Z10 devices. This is absolutely false. Our data shows that return rates for BlackBerry Z10 devices both in the U.S. and on a global basis are in line with or better than our expectations and are consistent with return rates for other premium smartphones in the market today.”
The company has since launched the Q10 smartphone that includes a physical keyboard, though it could be a few months before it makes its US debut.
Update: Blackberry today stated they are getting in touch with the Securities and Exchange Commission and the Ontario Securities Commission for them to review what analyst Detwiler Fenton has stated about Z10 suffering from high return rates. Blackberry has termed the report as completely ‘false and misleading’. The move also shows how seriously the Canadian company is taking to any negative reviews its latest handsets are being subjected to.